ZeynZeyn

In this category can be found precious informations, Tips, Tricks and Tutorials, all about Magento Online CMS.

By Stanley

Personalization and Mobility: Key to a Successful Ecommerce Website

For ecommerce websites, optimization helps not only bring increasing traffic to your website, it can significantly enhance sales. Personalization and mobility are 2 examples of optimization techniques that provided ecommerce websites with the optimized boost they require to excel. Here is a closer look at both methods and how they are key to a successful ecommerce website.

Personalization and Personalized Searches

According to a research study by Monetate, 94% online marketers are aware of the importance of personalization. Moreover, the study also reveals that 91% of online marketers believe that the key to online success, for any brand, is using personalized data.

Personalization refers to the process of creating a website based on the interests and preferences of the user. This data is usually acquired through “personalized searches.” This data will usually include information pertaining to what customers are searching for, current trends and customer mentality. Used effectively, the personalized data can be channeled to help bring in more customers.

For example, with Christmas around the corner, ecommerce sites will use personalized searches to determine what customers want to buy this Christmas. They may use this data to construct Christmas deals, blog content, or an entire online marketing strategy. This will not only help generate maximum traffic but convert the searches into customers.

Mobility and Mobile Searches

Mobility is another method of creating a successful ecommerce website. It involves having a mobile website and using mobile searches to influence marketing campaigns. In other words, it involves creating mobile websites and including it in mobile search engines. Just how important is it?

According to a research study by Google, mobility has become an integral part of the ecommerce industry. The report found that almost half of the world’s online consumers felt “frustrated and annoyed” when mobility was not provided, stating it navigation and operability was “annoying.” The research also reported that almost 67% of online users preferred mobile websites, stating they increased the chances of online purchases from the site.

Mobile sites are usually optimized for adaptive screen resizing, multi touch and performance. From the fonts used to the media being displayed, mobile websites not only make it easier for potential customers to navigate the website but enhances the overall experience. Furthermore, with an existing customer base, a mobile site, complete with personalization, allows customers to order on the go, subsequently increasing revenue.

As such, it becomes crucial for any ecommerce website to have a mobile variant of their site available to their customers. Moreover, it is vital to have these sites optimized for mobile search engines. This helps direct mobile traffic to your website and improves the chances of customer conversion.

A Combination for Electronic Success

As such, personalization can help substantially increase the chances of success of ecommerce websites. Personalization ensures ecommerce websites know more about their target market and can develop strategies to better attract and retain them.

Combined with mobility, you ecommerce websites can simultaneously generate more interest on both desktop and mobile platforms, ensuring a exponential increase in traffic generation and customer conversion.

Richard is an online business specialist, specializing in ecommerce solutions. Richard leads a team of Magento ecommerce developers at Infinity Technologies, an Australian digital agency.

By Stanley

Easiest way to upgrade Magento to latest version

[highlight]STEP1:[/highlight] The easiest way is to go to the Magento Connect Manager and press the Check for Upgrades Button.
[highlight]STEP1:[/highlight] Then you can see updates for all versions.
[highlight]TIP: [/highlight]f you want to Update all packages then take Mage_All_Latest

By Stanley

How to: Display all Magento products on homepage

Today I will show you how to display all the products of a Magento store on its HomePage. This can be used also to display all the products on a particular page or maybe a custom Page.

Step 1: Login into your Magento Admin Dashboard;
Step 2: Go to: CMS -> Pages -> And choose Home Page;
Step 3: Now you must see the some edit options which will be applied for the HomePage.
Step 4: Go to: Contet Tab from left;
Step 5: Add following snippet in the WYSIWYG (As know as “What You See Is What You Get”);
{{block type="catalog/product_list" name="home.catalog.product.list" alias="products_homepage" template="catalog/product/list.phtml"}}

Final: Now you must be able to see all the products on your homepage.

[highlight]QUESTIONS:[/highlight]
[highlight]Q1:[/highlight] Why my products are not showing on the homepage?
[highlight]A1:[/highlight] You must Go to System -> Index Management and reindex all the indexes;

[highlight]Q2: [/highlight]Still not able to see the products. What should I do?
[highlight]A2: [/highlight]You must Go to System -> Cache Management and clear the chache;

[highlight]Q3: [/highlight]Still not able to see the products. What should I do?
[highlight]A3: [/highlight]When you create a product, on the assign categories tab, you must tick (choose) the root category. Then will work.

[highlight]Q4: [/highlight]All I can see on the homepage is this message: “There are no products matching the selection
[highlight]A4: [/highlight]When you create a product, on the assign categories tab, you must tick (choose) the root category. Then will work.

By Stanley

How to: Set up / Reset Magento Permissions via SSH

This tutorial will work for any version of Magento. This lessons and tips must be used when proper permissions is needed, next cases:

– Installing of a Magento theme;
– After installing an extension, when receive the error “Not Found” in Magento -> Admin -> Configuration -> System -> Extension not working /(or)/ The extension is not showing any settings. The problems are with your Magento permissions.
– When trying to install a Magento Extension in Magento Connect Manager:

How to reset Magento permissions?

The next SSH commands are 100% safe to run within the directory where Magento is installed:

find . -type f -exec chmod 644 {} \;
find . -type d -exec chmod 755 {} \;
chmod o+w var var/.htaccess app/etc
chmod 550 mage
chmod -R o+w media

If you still receive errors like: “Warning: Your Magento folder does not have sufficient write permissions“, try to set up all directories to 777 by doing this:

find . -type f -exec chmod 644 {} \;
find . -type d -exec chmod 777 {} \;
chmod o+w var/.htaccess
chmod 550 mage

By Stanley

Magento How to: get skin url, get media url, get base url, get store url

First of all we will present you how to get skin url, get media url, get base url, get store url to retrieve an URL path in STATIC BLOCK

1. How to Get skin url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: {{skin url=’images/sampleimage.jpg’}}[/box]

2. How to Get media url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: {{media url=’/sampleimage.jpg’}}[/box]

3. How to Get base url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: {{base url=’yourstore/mypage.html’}}[/box]

4. How to Get store url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: {{store url=’mypage.html’}}[/box]
[divider]

Now we will show you how to get skin url, get media url, get base url, get store url to retrieve an URL path in when using .phtml files. Encloding the following code in PHP tags is a MUST.

1. How to Get Magento Js Url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_JS);[/box]

2. How to Get Magento Store Url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_WEB);[/box]

3. How to Get Magento Skin Url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_SKIN);[/box]

4. How to Get Magento Media Url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_MEDIA);[/box]

5. How to Get Magento Media Url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_MEDIA);[/box]

6. How to Get Magento Media Url

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_LINK);[/box]

7. How to Get Home URL

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: $home_url = Mage::helper(‘core/url’)->getHomeUrl();[/box]

8. How to Get Current URL

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: $current_url = Mage::helper(‘core/url’)->getCurrentUrl();[/box]

9. How to Get Secure Skin URL

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: getSkinUrl(‘images/ sampleimage.gif’, array(‘_secure’=>true)) ?>[/box]

10. How to Get Not secure Skin URL

[box type=”info” align=”aligncenter” width=”550″ ]

ANSWER: getSkinUrl(‘images/sampleimage.jpg’) ?>[/box]

[divider]
StanleyTips.com is equal with a source of updated IT news including: Google Doodle news, Easter Eggs news, Magento tutorials, WordPress News and Tutorials, Windows tips, Linux tips, SEO tips and more.
[divider]

By Stanley

How to remove mangento poll block

Magento is nowadays the most known CMS if we are talking about eCommerce. We all know that a magento store have at its base blocks. Category blocks, Subcategories blocks, polls block, manufacturers blocks and more. Todays question for Stanley is: How to remove a default magento block like: Mangento poll block?

In a Magento webstore you can easily remove the community poll block. Let’s see how to remove poll in Magento.

[highlight]First STEP:[/highlight] Login to the Magento Admin Panel. Go to [highlight]system-> configuration[/highlight]. And click [highlight]Advanced [/highlight]options on the left. You will get a list of installed modules in Magento as the image below describes:

[highlight]Second STEP: [/highlight]Find the [highlight]Mage_Poll[/highlight] module and select disabled from the drop-down menu next to remove or disable the Magento community surveys.

[highlight]Third STEP: [/highlight] Save the configuration by clicking on the button “[highlight]Save Config[/highlight]”. Then clear the cache of Magento or go to var/cache and remove all files.Upgrade your home page and see the community survey was successfully removed from Magento page. You can see below the result.

 

Personalization and Mobility: Key to a Successful Ecommerce Website
Easiest way to upgrade Magento to latest version
How to: Display all Magento products on homepage
How to: Set up / Reset Magento Permissions via SSH
Magento How to: get skin url, get media url, get base url, get store url
How to remove mangento poll block