For ecommerce websites, optimization helps not only bring increasing traffic to your website, it can significantly enhance sales. Personalization and mobility are 2 examples of optimization techniques that provided ecommerce websites with the optimized boost they require to excel. Here is a closer look at both methods and how they are key to a successful ecommerce website.
Personalization and Personalized Searches
According to a research study by Monetate, 94% online marketers are aware of the importance of personalization. Moreover, the study also reveals that 91% of online marketers believe that the key to online success, for any brand, is using personalized data.
Personalization refers to the process of creating a website based on the interests and preferences of the user. This data is usually acquired through “personalized searches.” This data will usually include information pertaining to what customers are searching for, current trends and customer mentality. Used effectively, the personalized data can be channeled to help bring in more customers.
For example, with Christmas around the corner, ecommerce sites will use personalized searches to determine what customers want to buy this Christmas. They may use this data to construct Christmas deals, blog content, or an entire online marketing strategy. This will not only help generate maximum traffic but convert the searches into customers.
Mobility and Mobile Searches
Mobility is another method of creating a successful ecommerce website. It involves having a mobile website and using mobile searches to influence marketing campaigns. In other words, it involves creating mobile websites and including it in mobile search engines. Just how important is it?
According to a research study by Google, mobility has become an integral part of the ecommerce industry. The report found that almost half of the world’s online consumers felt “frustrated and annoyed” when mobility was not provided, stating it navigation and operability was “annoying.” The research also reported that almost 67% of online users preferred mobile websites, stating they increased the chances of online purchases from the site.
Mobile sites are usually optimized for adaptive screen resizing, multi touch and performance. From the fonts used to the media being displayed, mobile websites not only make it easier for potential customers to navigate the website but enhances the overall experience. Furthermore, with an existing customer base, a mobile site, complete with personalization, allows customers to order on the go, subsequently increasing revenue.
As such, it becomes crucial for any ecommerce website to have a mobile variant of their site available to their customers. Moreover, it is vital to have these sites optimized for mobile search engines. This helps direct mobile traffic to your website and improves the chances of customer conversion.
A Combination for Electronic Success
As such, personalization can help substantially increase the chances of success of ecommerce websites. Personalization ensures ecommerce websites know more about their target market and can develop strategies to better attract and retain them.
Combined with mobility, you ecommerce websites can simultaneously generate more interest on both desktop and mobile platforms, ensuring a exponential increase in traffic generation and customer conversion.
Richard is an online business specialist, specializing in ecommerce solutions. Richard leads a team of Magento ecommerce developers at Infinity Technologies, an Australian digital agency.